Worked with Product Management and Engineering to modernize and improve the AdRoll platform and integrate AI functionality to help customers

Impact

  • Managed product design team and created innovative and user-centric product features

  • Set design strategy for AdRoll Product and supported roadmap planning

  • Modernized the AdRoll platform by defining and implementing AI-driven features, increasing customer efficiency in ad creation and envisioning an Ask AdRoll AI assistant

  • Improved onboarding UX by 11% through strategic enhancements

  • Spearheaded baseline ICP research to support product team and refocus business strategy

  • Defined a capabilities matrix to support the design team’s career growth and set expectations

  • Spearheaded and supported work around new Connected TV ad functionality

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